Privacy policy

Privacy Policy

Last updated: June 11, 2026

L2 Wholesale operates this store and website, including all related information, content, features, tools, products and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you use the Services.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

We may collect the following categories of personal information:

  • Contact details (name, address, email, phone number)
  • Financial information (payment details, transaction data)
  • Account information (username, password, preferences)
  • Transaction data (purchases, returns, browsing activity)
  • Communications with us
  • Device and usage data (IP address, browser, interactions)

Personal Information Sources

  • Directly from you
  • Automatically through cookies and tracking technologies
  • From service providers
  • From third-party partners

How We Use Your Personal Information

  • Provide and improve our Services
  • Process transactions and fulfill orders
  • Communicate with you
  • Send marketing and promotional content
  • Prevent fraud and enhance security
  • Comply with legal obligations

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate business purposes. Some disclosures may be considered a "sale" or "sharing" under applicable law.

Service Providers

Mobile information collected through Vonage-Teams is not shared with third parties for marketing purposes.

Advertising & Behavioral Targeting

We use cookies, pixels, and similar technologies (including Meta/Facebook tools) to deliver targeted advertising and measure performance.

Learn more:

You can opt out of targeted advertising:

Legal & Business Transfers

We may disclose personal information to comply with laws, respond to legal requests, or protect our rights. We may also transfer information in connection with mergers, acquisitions, or similar transactions.

Consent & Direction

We may share your information when you request or consent to such sharing.

AI Shopping Assistants & Agentic Storefronts

Our products may be available for discovery and purchase through approved AI shopping assistants and agentic storefronts ("AI channels") that connect to our store through Shopify. If you find or purchase our products through an AI channel, the following applies:

  • Product information: We share product data — such as titles, descriptions, images, pricing, and availability — with AI channels through Shopify Catalog so that our products can be accurately displayed and recommended.
  • Order information: If you place an order directly within an AI channel using its built-in checkout, that AI channel will collect and process the personal information needed to complete your order, such as your name, email address, phone number, and shipping address. This information is then shared with us to fulfill your order.

AI channels do not have access to our full order history, orders placed through other sales channels, or our general customer database. Each AI channel's handling of your personal information is governed by that channel's own privacy policy, which we encourage you to review before completing a purchase through an AI channel.

If you prefer not to interact with our store through AI channels, you may shop directly at l2wholesale.com.

Emailing Policy

We send marketing emails containing updates, promotions, and offers. You may unsubscribe at any time using the link in our emails. We do not sell or share your personal information with third parties for their own marketing purposes.

Do Not Track

Please note that we do not alter our Site's data collection and use practices in response to Do Not Track (DNT) browser signals. DNT is a deprecated standard with no legal enforcement mechanism, and this statement applies to DNT only.

Global Privacy Control (GPC)

L2 Brands recognizes and honors the Global Privacy Control (GPC) signal as a valid opt-out of the sale and sharing of your personal information, as required under the California Consumer Privacy Act (CCPA/CPRA) and applicable state privacy laws. If your browser or browser extension has GPC enabled, we will treat that signal as a request to opt out of the sale or sharing of your personal information with third parties for targeted advertising purposes. To learn more about GPC and how to enable it, visit globalprivacycontrol.org.

Your Rights

Depending on your location, you may have rights including:

  • Access your data
  • Request deletion
  • Request correction
  • Opt out of targeted advertising
  • Data portability

To exercise your rights, contact us or visit our contact page.

California Residents – Your Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for collecting it, and the third parties with whom it has been shared.
  • Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
  • Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information. To exercise this right, please visit our Do Not Sell or Share My Personal Information page or click the "Do Not Sell or Share My Personal Information" link in the footer of our website.
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to only what is necessary to perform the services you requested.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of the rights listed above (other than opting out of sale/sharing), please contact us at:

Email: promoteam@l2brands.com
Address: 300 Fame Avenue, Hanover, PA 17331, United States

We will respond to verified requests within 45 days as required by law. We may need to verify your identity before processing your request.

Other U.S. State Privacy Rights

If you are a resident of a state with a comprehensive consumer privacy law — including Virginia, Colorado, Connecticut, Texas, Oregon, Montana, or other states with similar legislation — you may have rights to access, correct, delete, or obtain a copy of your personal information, and to opt out of targeted advertising, the sale of personal information, and certain profiling activities.

To exercise these rights, contact us using the information in the "Contact Us" section below, or use our Do Not Sell or Share My Personal Information page to opt out of sale or sharing. If we decline to take action on your request, you may have the right to appeal our decision by replying to our response or contacting us at promoteam@l2brands.com with the subject line "Privacy Request Appeal." We will inform you in writing of the outcome of your appeal and, where applicable, how to contact your state's Attorney General if you have concerns about the result.

Data Retention

We retain your personal information as long as necessary to provide services and comply with legal obligations. Order data is retained unless you request deletion.

International Transfers

Your information may be transferred outside your country, including to the United States and Canada, using appropriate safeguards.

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page.

Contact Us

Email: promoteam@l2brands.com
Address: 300 Fame Avenue, Hanover, PA 17331, United States